CRS STUDY - QUESTIONS  ANSWERED

• With the ongoing change of channel shifts, what is the CRSs core functionality?
• Where is the CRS placed within the hotel chains’ tech stack?
• Are CRS alternatives available or are add-ons (modules) required in the future?
• Is distribution management solely covered by the CRS or are other systems required?
• How seamless is the data flow between the CRS and other systems such as PMS, CRM, etc.?
• What is the role of machine learning and AI in the data distribution process via the CRS?
• What are the CRSs’ main revenue generating channels and which ones are emerging?
• How can the user experience be enhanced to ease use of a CRS e.g., chain functionalities?
• How can CRSs add value for pure play leisure hotel chains?
• How are CRS IBEs positioned vs. their standalone IBE competitors?
• Will the CRS focus reside with (ARI) distribution, or will other content will be managed in the future?

BENEFITS  FOR  SPONSORS

• Detailed insights on market specifics, hotel chain needs and industry viewpoints
• Identification of typical CRS and distribution handling challenges including ideas to overcome these deficiencies
• Description of today’s strategic issues
• Recognition of innovative and upcoming solutions
• Overview of actionable tasks for serving general, key market requirements
• Strategic implications by region
• Extensive promotional activities