2022 Global CRS Study, 2nd Edition

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CRS STUDY - QUESTIONS  ANSWERED

  • With the ongoing change of channel shifts, what is the CRSs core functionality?
  • Where is the CRS placed within the hotel chains’ tech stack?
  • Are CRS alternatives available or are add-ons (modules) required in the future?
  • Is distribution management solely covered by the CRS or are other systems required?
  • How seamless is the data flow between the CRS and other systems such as PMS, CRM, etc.?
  • What is the role of machine learning and AI in the data distribution process via the CRS?
  • What are the CRSs’ main revenue generating channels and which ones are emerging?
  • How can the user experience be enhanced to ease use of a CRS e.g., chain functionalities?
  • How can CRSs add value for pure play leisure hotel chains?
  • How are CRS IBEs positioned vs. their standalone IBE competitors?
  • Will the CRS focus reside with (ARI) distribution, or will other content will be managed in the future?

BENEFITS  FOR  SPONSORS

  • Detailed insights on market specifics, hotel chain needs and industry viewpoints
  • Identification of typical CRS and distribution handling challenges including ideas to overcome these deficiencies
  • Description of today’s strategic issues
  • Recognition of innovative and upcoming solutions
  • Overview of actionable tasks for serving general, key market requirements
  • Strategic implications by region
  • Extensive promotional activities 
 

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