2020 Global IBE & Metasearch Study
and / or listen to our public webinar which was held on 9th of December 2020.
IBE Questions Answered
- What are the decision-driving factors of hotels acquiring a new IBE?
- How will new measures in customer relations management impact future IBE requirements?
- How will hotel chain requirements change in order to meet evolving customer expectations?
- Is metasearch really helping to increase conversion?
- How do the offered solutions differ?
- Which technology and integration challenges need to be resolved?
- With the lines blurring between distribution/ IBE and CRM systems, which role-models will be challenged in the future?
- Does a complex IBE really generate more revenue?