state  of  the  crs  market

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• Today's CRS solutions only cover two-thirds of the hotel chains’ requirements
• Depth of CRS integration with corresponding systems (e.g., PMS, CRM, RMS) is often insufficient
• Hoteliers often maintain CRS workarounds (e.g., data replication) for connectivity to their management systems
• CRSs rarely fulfil the distribution requirements of resort hotels
• Consumer-facing CRS front ends (standard and mobile IBE) struggle to compete with OTAs
• CRS services hardly differentiate from those of channel managers and standalone IBEs

Key  Research  Insights

Benefits  For  Sponsors

• ​Clear understanding of today’s hotel chain expectations and their CRS plans for the future
• Detailed insights on market specifics, client needs and strategic implications by region
• Acknowledgement of the hotels’ daily CRS challenges/user experience 
• Identification of corresponding IT systems, which increasingly require CRS integration
• More information on marketing priorities and special requirements, aligned to the evolving competition (Airbnb, vacation rentals, etc.)
• Highlights which leisure/resort distribution aspects are shaping the future
• Identification of emerging players that hotel chains are considering for their future distribution solution