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KEY FINDINGS - STATE OF THE CRS MARKET

• CRS solutions only cover two-thirds of the hotel chains’ requirements
• Depth of CRS integration with corresponding systems (e.g., PMS, CRM, RMS) is often insufficient
• Hoteliers often maintain CRS workarounds (e.g., data replication) for connectivity to their management systems
• CRSs rarely fulfil the distribution requirements of resort hotels
• Consumer-facing CRS front ends (standard and mobile IBE) struggle to compete with OTAs
• CRS services hardly differentiate from those of channel managers and standalone IBEs