2017 Global CRS Study
state of the crs market
- Today's CRS solutions only cover two-thirds of the hotel chains’ requirements
- Depth of CRS integration with corresponding systems (e.g., PMS, CRM, RMS) is often insufficient
- Hoteliers often maintain CRS workarounds (e.g., data replication) for connectivity to their management systems
- CRSs rarely fulfil the distribution requirements of resort hotels
- Consumer-facing CRS front ends (standard and mobile IBE) struggle to compete with OTAs
- CRS services hardly differentiate from those of channel managers and standalone IBEs
Key Research Insights
Benefits For Sponsors
- Clear understanding of today’s hotel chain expectations and their CRS plans for the future
- Detailed insights on market specifics, client needs and strategic implications by region
- Acknowledgement of the hotels’ daily CRS challenges/user experience
- Identification of corresponding IT systems, which increasingly require CRS integration
- More information on marketing priorities and special requirements, aligned to the evolving competition (Airbnb, vacation rentals, etc.)
- Highlights which leisure/resort distribution aspects are shaping the future
- Identification of emerging players that hotel chains are considering for their future distribution solution