h2c's Global IBE Study
IBE Questions Answered
- What are the decision-driving factors of hotels acquiring a new IBE?
- How will new measures in customer relations management impact future IBE requirements?
- How will hotel chain requirements change in order to meet evolving customer expectations?
- Is metasearch really helping to increase conversion?
- How do the offered solutions differ?
- Which technology and integration challenges need to be resolved?
- With the lines blurring between distribution/ IBE and CRM systems, which role-models will be challenged in the future?
- Does a complex IBE really generate more revenue?
BENEFITS FOR SPONSORS
- Detailed insights on market specifics, hotel chain needs, vendor developments, industry expert’s view points
- Acknowledgement of the hotel IBE and Metasearch challenges and ideas to overcome these deficiencies
- Identification of strategic issues related to IBE integration and Metasearch management
- Information about sophisticated IBE requirements
- Recognition of upcoming players providing a viable IBE and Metasearch solution
- Strategic implications by region