2023 Digital Hotel Operations Study
2022 Hospitality Distribution Study
2021 Automated Personalization Study
2020 Global IBE & Metasearch Study
2019 Global CRM Study
2018 Global PMS Study
2017 Global CRS Study
Phocuswright Partnership
and/or watch our sessions with techtalk.travel
from the 20th of January 2022 / 23rd of March 2022.
or our session at HSMA E-Day in Munich from the 12th of May 2022.
AUTOMATED PERSONALIZATION QUESTIONS ANSWERED
- How can machine learning (ML) trigger relevant responses for individual guests and target groups?
- How can intent-based technology help to increase conversion?
- Does personalized pricing yield better vs. target segment pricing?
- Which technologies (tools/integrations) are required, and which skill sets?
- What are the new, trust-building factors for guests in a post-pandemic world and how can ML help?
- What are the most important use cases/services, where ML can assist the process?
- How can hotels optimize data collection (avoiding data silos) and effectively manage automation?
- Can new technology be rolled out fast, and how are the integration levels with existing infrastructure?
- What is the potential of operational cost savings via ML including areas of highest impact?
