Research

Research

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DEEP  INDUSTRY  INSIGHTS,  DRIVING  SOUND  DECISIONS

Important decisions require a solid information base and a reliable outlook into the future. H2c’s customized hotel research helps you define and implementing the right business strategies that are essential to gain competitive advantage. 

For many years, hospitality, tourism and travel technology companies rely on h2c’s broad range of primary and secondary research services, which cover the following areas (excerpt): 

  • Hotel market research including market sizing, segmentation and distribution mix by country/region
  • Hospitality technology employment, developments and trends (e.g., Internet booking engines, CRS, PMS, CRM, etc.)
  • Distribution benchmarks, including online marketing spend
  • Demand partner research, identifying major OTAs by market
  • Destination marketing

HOW  RESEARCH  CAN  HELP  YOU

  • Gain a better understanding of market characteristics and trends
  • Identify and strengthen your market positioning versus your competition
  • Keep informed about key technologies and market players from the demand and supply side
  • Promote your organization as a though leader, e.g., via sponsored white papers

RESEARCH  EXCERPT

Independent Lodging StudyLearn more about the size of key European and U.S. markets and gain deep insights into distribution, marketing and technology strategies of non-branded properties.Phocuswright PartnershipBenefit from h2c’s research partnership with Phocuswright, which delivers high-quality and most recent data on travel and hospitality markets worldwide.

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