h2c Research: The Hotels’ Call for More Guest-Direct Bookings
More direct. More innovation.
Driving more direct business to the hotel’s website is a top strategic goal of most hotel chains across the globe. However, the success with Internet Booking Engines (IBEs) and metasearch referrals to the IBE vary to a large extent by region for various reasons. During the COVID-19 pandemic, the share of mobile direct bookings showed a significant increase.
This is only one trend among many others identified in h2c’s most recent research the Global IBE & Metasearch Study. If you are interested in learning more about the current state of hotel booking engines and the utilization of metasearch channels for driving more direct traffic to the IBE, then find the answers in our report!