h2c Research: The Future of Hotel Management Systems
Today, hotel chains are facing an increased amount of challenges with their existing PMS solution. Especially inadequate support services are a key concern and seem to be the major driver for a potential system change.
h2c’s Global PMS Study, our most recent research paper, sheds more light on system requirements across the entire hotel management landscape. It builds on detailed insights obtained from an online survey as well as expert interviews with hotel chains in Europe, the Middle East, North America and Asia Pacific. The 110 surveyed (mostly regional) hotel chains represent nearly 40,000 properties and 4.9 million rooms worldwide.
The research paper is available for download and has a focus on (1) the hotel chains’ satisfaction level with their current PMS solution, (2) missing features and functionalities, and (3) required changes for improving overall user satisfaction. The study results will help to better understand the hotel chains’ requirements, enabling PMS providers to identify technology gaps, prioritize their developments and enhance their services.
Our next custom research project has a focus on Customer Relationship Management (CRM) and Guest Data Management. The project will be launched in November 2018. If you are interested in learning more about h2c’s upcoming Global CRM Study, please contact Michaela.