Mobile 'Metrics' Impact On Revenue Management
Mobile measures and key performance indicators (KPIs) - “mobile metrics” - are the basis for hoteliers to take decisions for adjusting and proving mobile strategy. Mobile phones are expected to surpass PCs for Internet access in about 2 years’ time from now. Read more...
Are You Taking Advantage of Hotel Ancillary Sales?
While Ancillary Sales today holds a very small portion of midsized European hotel chains’ total revenue, the potential for Ancillaries (all items beyond room sales) to become a strong revenue stream is high. Based on h2c’s market research, the share in Europe does not even exceed 0.5% of overall revenues today. Read more...
